Organization · Problem / solution
Home + everyday lifestyle UGC
Made for real life.
Styled to stop the scroll.
I’m Maddie—a lifestyle creator turning useful finds, cozy moments, and everyday routines into content people want to watch, save, and shop.
UGC
by Maddieest. 2026
by Maddieest. 2026
your brand’s new
favorite creative partner ↗
HOME FINDS ✦ COZY ROUTINES ✦ BOOKISH LIFESTYLE ✦ PRODUCT DEMOS ✦ ORGANIC + PAID CREATIVE ✦
01 / THE WORK
Everyday products,
made irresistible.
Real posts from Maddie’s channels, built with a clear hook, a lived-in point of view, and the kind of polish that still feels native to the feed.
Home find · Product demo
A laundry upgrade that works
Organization, wheels, handles, and a washable insert shown in use.Open on TikTok
Furniture · Lifestyle
Supportive can still be beautiful
A home-office chair presented through comfort, function, and style.Open on TikTok
Pet-friendly home · Demo
Malinois approved
A sturdy dog kennel that doubles as furniture and belongs in the room.Open on TikTok
Bookish lifestyle · Mood
The reading room at golden hour
Warm, sensory storytelling built around a real space and ritual.Open on TikTok
BookTok · Community hook
Finding the book girlies
A concise, personality-led post that earned genuine audience response.Open on TikTok
real person.real home.
real recommendation.
02 / WHY MADDIE
Good content doesn’t feel like an ad.
It feels like the friend who already found the thing you were looking for.
That’s the sweet spot I create in: product-forward content with warmth, personality, and a real reason to care. From the first hook to the final detail shot, every choice helps your product feel useful, desirable, and at home.
01 A lived-in setting02 A shopper’s instinct03 A creator’s eye
03 / WAYS TO WORK TOGETHER
Flexible deliverables.
Clear creative.
Short-form UGC
Product-led vertical videos for TikTok, Reels, Shorts, organic social, or paid creative.
Concept · Filming · Edit · On-screen textLifestyle photography
Natural, shoppable images that make your product feel part of an actual routine.
Styling · Edited stills · Web + social cropsCreative variations
Build a stronger testing library from one production with more hooks, cuts, and formats.
Alt hooks · Cutdowns · Raw footage · VoiceoverCreator-posted partnerships
A separate, fit-first option for brands that belong naturally on Maddie’s own channels.
TikTok · Disclosure · Reporting as scopedUsage is scoped to the project. Paid ads, extended usage, raw footage, exclusivity, and additional versions are quoted separately.
04 / THE PROCESS
Easy from hello
to handoff.
1
Share the brief
Tell me about the product, goal, platform, timeline, and must-haves.
2
Shape the concept
We align on the creative direction, deliverables, and usage before filming.
3
Create + deliver
You receive polished, platform-ready assets through an organized handoff.
HAVE SOMETHING GOOD?
Let’s make people
want to bring it home.
Send your product, campaign goal, timeline, and where the content will live. I’ll reply with the next best step.
Email Maddie maddie@ugcbymaddie.com